Resume

At 17Live, Inc, I established effective communication strategies, plans, and executions in Southeast Asia target countries, aligning with the company's market expansion goals. I was responsible for overseeing the day-to-day operations of the Corporate Communications department, consisting of four team members, with a focus on Taiwan's corporate communication tasks. I effectively built relationships with key media organizations and influential individuals, addressing any negative press and effectively managing PR crises. Additionally, I ensured brand consistency in all corporate communication content, helping to reinforce the company's image and message.

I successfully restructured D-Link's global marketing division by streamlining processes and introducing new mechanisms and diverse tools, including a project management tool. These changes led to increased efficiency, better collaboration, and significant growth in engagement and revenue. I established and implemented effective communication strategies, elevating the company's reputation on a global scale. Utilizing market intelligence and analysis, I supported the company's business strategy and drove the global go-to-market marketing strategy, delivering impactful integrated marketing campaigns that accelerated sales. I was responsible for supporting new product launch plans, including the development of marketing collaterals such as KVs, lifestyle pictures, reviewer guides, videos, press releases, minisites/landing pages, promotional materials, etc. I also created and executed digital marketing and communication strategies, using SEM, websites, and social media to drive brand awareness and lead generation. I led the global website project, centralizing local websites under a global umbrella, and ensuring consistent communication of the company's image and positioning to both internal and external stakeholders. I set the creative direction for all external communication initiatives, such as branding, public relations, marketing events & trade shows, promotional materials, website design, and online marketing materials. Partnering with business units, overseas subsidiaries, and external agencies, I developed and implemented effective positioning, messaging, and promotion of content for new and existing products and cloud services. I analyzed customer needs and market trends, tailoring the company's branding, messaging, and promotion strategies to increase sales and market share, while also managing the marketing budget.

I developed strategic PR campaigns to increase awareness of the group's activities across the region. I liaised and coordinated with country-level PRs to achieve communication goals and developed strong relationships with fashion and lifestyle media outlets. I crafted the strategy for relations with influencers and KOLs, and launched regional media monitoring and measurement to assess the effectiveness of campaigns, news releases, and communications initiatives. I initiated digital PR activities and campaigns, planned and moderated events and press days, and fulfilled spokesperson duties. I consistently worked to strengthen the company's image and reputation in the Western European market.

I was responsible for creating and implementing communication strategies around the company's regulatory, policy, and advocacy activities. I closely followed the development of EU-China relations, monitored changes in key policies, and established and maintained relationships with key EU-China stakeholders. I led integrated advocacy campaigns to maintain Huawei's reputation among EU stakeholders. I liaised and coordinated with Huawei's corporate media and communications teams, WEU PR contacts from business groups, and other departments to achieve common reputation goals. I supported executive spokespersons in ensuring that key messages were followed in all communication activities while ensuring the company's image and reputation remained positive and consistent.

In establishing Huawei's European Affairs Office in Brussels in 2011, I worked closely with the EU Public Affairs Director to develop and implement effective procedures and workflows. This involved creating an organizational structure, defining processes for smooth operations, and establishing systems to ensure efficient work management and establishing a supportive network to ensure the success of the office. I established and strengthened relationships with the European Parliament and key EU-China stakeholders through continuous engagement and communication. I closely followed the development of EU-China relations and maintained close ties with the stakeholders by organizing visits and events. To enhance Huawei's reputation, I led integrated advocacy campaigns and strengthened relationships with the Brussels media corps and European affairs correspondents. I also developed Huawei's digital strategy for EU-level communications, including the launch of the Huawei Europe website and related social media accounts, designed and implemented effective communication campaigns and content marketing initiatives. I organized Public Affairs events such as Lunch Debates, Exhibitions, Panel Discussions, Roundtables, etc., to foster engagement with EU stakeholders. Additionally, I managed all media activities at Huawei events and was responsible for responding to media requests and managing any potential crisis situations.

While working for Suazio Consulting, a research and consultancy agency that provides in-depth customer insights, I conducted market research in the IVD and Medtech markets by conducting interviews with targeted medical centres, clinics, and hospitals to gather valuable marketing insights. This information was used to support the company's mission of providing its clients with insightful guidance in marketing new products.

Crafted an international market strategy, nurturing long-lasting customer relationships by delivering exceptional customer support and top-notch OEM technical knowledge. Monitored sales figures to optimize margins, control discount trends, and assess yearly performance of products, regions, and sales reps. Engaged in international equestrian trade shows in Europe to generate business leads, while elevating the brand by collaborating with distributors across Britain, Scandinavia, Spain, Italy, Poland, and the UAE. Managed suppliers to ensure smooth operations.