Unveiling Innovations: Leading the Charge at D-Link’s CES 2019 Exhibition

Navigating the pulsating heart of CES 2019, I took pride in orchestrating D-Link’s powerful presence where we unfolded a plethora of new, innovative products. As part of the team, our efforts culminated in announcing 18 fresh and promising products, encompassing areas like mesh and Wi-Fi 6, 5G, mydlink, Nuclias Cloud, and Nuclias Connect.

Our groundbreaking offerings caught global attention, and we successfully generated a staggering 877 media exposures in 44 countries, reaching an approximate audience of 516 million. Among our triumphs, two of our products stood out, earning the prestigious CES Innovation Award honorees.

To deepen our rapport with the media, we were active participants in two pre-show media events, Unveiled and Pepcom, which allowed us a broader platform to showcase our product suite and innovations. Our marketing alliance with Google further fortified our stand.

Efficiently managing over 36 key customer meetings and 39 media tours in our meeting room and demo suite, we ensured our key messages resonated with our target audience. Engaging our social media followers, we released 13 posts on D-Link’s global Facebook and LinkedIn pages, keeping them updated with our CES 2019 journey.

The team’s dedication led to the creation of 46 unique CES marketing assets, contributing to the buzz and visibility of our brand and products at the event. The success at CES 2019 set the tone for D-Link’s innovative stride into the decade, emphasizing our commitment to transform digital experiences.